Wednesday, November 10, 2010

Pitch Boards

Here are five pitch boards for a Chevy speculative spot using the 'Trunk Monkey' ad campaign as inspiration: A couple friends show up to a baseball game and find that traffic, along with a snobby parking attendant prevent them from getting to their tail-gating, so they summon the trunk monkey who saves the day and gets some sweet action.




These went through several revisions. This is what my workspace looked like during the process.


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